Founded in 1864 in Amsterdam by 22-year- old Gerard Adriaan Heineken, HEINEKEN has grown to become the #1 brewer in Europe and the #3 worldwide, operating more than 160 breweries in 70 countries. HEINEKEN has a well- balanced geographic footprint with leadership positions in both developed and developing markets. HEINEKEN’s advanced program combines a diverse set of evaluation tools and analysis to drive results in their responsible procurement initiative. Through “Building a Better World”, HEINEKEN demonstrates best practices by outlining clear goals and expectations for sustainable sourcing by 2020:
- Aim for at least 50% of main agricultural raw materials from sustainable sources
- Ongoing compliance with the Supplier Code Procedures
- Deliver 60% of agricultural raw materials in Africa via local sourcing within the continent
- Actions: a 4 – layer process combining multiple measurements and actions
In order to achieve the 2020 goals mentioned above, HEINEKEN put in place a multi- layered process that combines multiple measurement techniques actions. With regards to sustainable sourcing, in 2010 HEINEKEN was the first brewer to join the SAI (Sustainable Agriculture Initiative), which aims at developing principles and practices for more sustainable agriculture. Further, dedicated programs with local procurement teams were implemented to reach the Local sourcing targets.
Gain the insights and best practices from HEINEKEN’s sustainable procurement journey: